Digital Marketing
Search Engine Optimization (SEO)
We have a comprehensive understanding of the different vertical requirements in Search Engine Optimization (SEO), and we strive to provide customized SEO Solutions. Through SEO, our mission is to gain new and elevated keyword rankings for our clients, to expand on existing keyword rankings and to deliver high levels of targeted website traffic.
The goal is to increase the online presence of “http://www.rosepetal.co.in” website on Search Engines such as Google, Yahoo, Bing and other engines. In order to do so we propose ON Page SEO and OFF Page SEO. The various measures that we will take are mentioned below.
ON Page SEO
ON Page SEO or Technical SEO combines various processes. Some of them are as follows:
- Code to Text Ratio: The code to text ratio of a page is one of the many factors used by search engines and spiders to calculate the relevancy of a web page. A higher code to text ratio gives you a better chance of getting a good page ranking for your page.
- Keyword Research: Proper keywords to be researched and finalized in order to have a good presence of our webpages in Google or any other search engine. Thorough audit of the contents in websites has to be done in order to find the correct keywords.
- Metatag: Metatag is basically a HTML tag which appears on the page’s source code. Tags are called by respective search engine to index the webpages.
- URL Optimization: SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines read a URL to get a clue for the contents of the page.
- Content Optimization: Contents of the website will be checked thoroughly in order to find the appropriate keywords and also to look for any duplicate contents. As it can hamper the site ranking.
- XML Sitemap: The XML Sitemap is very important for the effective indexing of the pages of the website by the search engines.
- Robots.txt File: It is very important to have this file in website. It actually communicates with the search engine spiders or crawlers what should or should not be indexed on the website. The robots.txt file needs to be reviewed as per Google search engine guidelines.
- HTML Sitemap: Website should have html sitemap that contains the static links of all the pages on the website.
- Speed Optimization: To reduce the load time of website we will use Ajax. JavaScript Parsing will be trimmed down, Unnecessary JavaScript and Style sheets will be minified. Another one way of doing it is to reduce the image size.
- Broken Links Removal: Broken Links are links that send a message to its visitors that the webpage no longer exists by triggering a 404-error page. This may lead to bad user experience and might cost our users.
- Google Tag Manager: We will create Google Tag Manager Account as well. Google Analytics, Google Search Console, Heat map account will be created for the project and relevant tracking code will be installed on the website.
End of day project team can log in to Google Tag Manager Account and check out the day to day analysis of SEO.
OFF Page SEO
OFF Page SEO also consists various processes and it is a regular on-going process. Some of the process are as follows:
- Bookmarking: In order to earn good quality back links, proper bookmarking is required. This will ultimately help to improve our site’s ranking on search engine result pages.
- Classified Submission: This process is basically of running ads of our organization/campaign in websites.
- It is a One-time activity. Listing your business in directories of business. Listing in a high-profile directory will help to increase traffic.
- Question and Answer: Putting any question or giving an answer to any question allow to increase web presence.
- Directory Submission: Directory submission in SEO is a process of submitting website URL on various business directories to create back links. Back links are used by search engines to improve ranking. The purpose of doing directory submission is to increase the website indexing by gaining quality backlinks from the top web directories.
- Backlinks Creation: Back links make huge impact on a website’s presence in search engine results.
- Article Submission: Generally, it refers to the writing of articles that are relevant to your business/website/campaign and then getting them added to the popular article submission directories.
- Blog Submission:SEO blog submission is an off-page activity where users and owners of the website actively post articles related to the website.
- PDF Submission:Pdf submission is a method to get maximum visibility in any website and instant links. It generates traffic from the file sharing websites, creates back links and thus helps to improve search engine ranking.
End of day project team can log in to Google Tag Manager Account and check out the day to day analysis of SEO.
Social Media Marketing
Social Media Optimization (SMO), we are expert to use social media to promote your brand's digital strategy. Our team will guide you to reduce the total cost of marketing, strengthen the relationship with consumers, and maximize your SEO approach.
Following step we will take in SMO
- Account Setup (Google,Bing, Social Media and other online platforms, Business page setup in social media)
- Business Page Creation
- Increase the follower
- Create social Groups
- Daily basic post
- Boost social media post
E-Mail Marketing Plan
- Choose Your Email Marketing Tools.
- Identify Your Target Audience.
- Choose List-Building Tactics.
- Create Your Email List Segments.
- Format the email content
- Create Email Sending Schedule.
- Define Your Email Marketing Goals.
- Decide Which Types of Emails to Send.
- Formatting Your Email Content.
- Optimize your emails
- Conduct split-testing
- Reporting
